Red Ribbon Week is October 23-31st!

What is Red Ribbon Week?

It is an ideal way for people and communities to unite and take a visible stand against drugs. The Red Ribbon Campaign was started when drug traffickers in Mexico City murdered DEA agent Kiki Camerena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs.

The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG – FREE AMERICA.


How can you participate?

Brown County Underage Substance Abuse Coalition asks you to take time to talk with your family about the dangers of drug use and what your Natural High is and why you want to stay drug free. Complete the the form below or enter your natural high on Facebook with #redribbonbc.

Please submit by November 1st to be eligible for Prizes!!


What is Your Natural High?

Your natural high can come from any activity that makes you feel good – but does not involve drugs. Activities you enjoy such as biking, sports, or trying a new hobby releases natural feel-good chemicals in your brain like dopamine, which regulates movement, emotion, motivation, and pleasure.


The Red Ribbon Campaign is the oldest and largest drug prevention program in the nation, reaching millions of young people during Red Ribbon Week, October 23rd – October 31st each year.